We started with our own horses.

It was never supposed to become a company.

In the Netherlands, green, nutrient-rich hay was simply normal. Then Marlot moved south, first to Spain and then to Portugal. Suddenly good forage was hard to find.

• Too dry
• Too stalky
• Unknown nutritional values
• Inconsistent supply

When your horse eats forage for most of the day, that matters. So instead of accepting it, Marlot and João went looking for something better.

What started with our own stable became Prime Hay.

You don’t know what you’re feeding.

And that’s a scary thought. Because if you don’t know what’s in the hay, you also don’t know what might be making your horse unwell.

Horses eat forage for most of the day. Yet most hay in Southern Europe comes without a single number. How much sugar? How much protein? How dusty? Nobody can tell you.

With Prime Hay you know. We select our hay carefully, share its typical values and help you feed it right.