We know it is April 1st, but this one is real. As of April 1st, Prime Hay and Jorge Mendes (Rolling Straw) have officially joined forces to take hay supply and service to the next level. It is the kind of partnership that only makes sense when two parties share the same standards, and for us this is exactly that: a natural fit built on a common commitment to quality forage and reliable delivery.

Decades of Experience, Meet Modern Logistics

With over 30 years of experience, Jorge has built a trusted network across the local equestrian community. That kind of reputation is not bought; it is earned load by load, season after season, by showing up and delivering what was promised. Together we are combining that deep experience with the structure, logistics and premium service of Prime Hay, so the knowledge Jorge has gathered over decades is now backed by a streamlined operation designed to serve more horses more consistently.

What Changes for You

From now on:

  • All hay orders run through Prime Hay
  • Logistics and deliveries are fully optimised
  • Jorge remains actively involved, so you will still see familiar faces

In practice, this means a single, clear point of contact for your orders, smoother scheduling and deliveries planned to reach you dependably. Combining routes and coordinating supply also helps reduce delays and last-minute surprises, which matters when you are managing feeding routines that horses rely on day in and day out.

Same Products, Elevated Service

Importantly, all products remain the same. The hay you know and trust is unchanged; what improves is everything around it. For existing clients, nothing changes except better service, smoother logistics and next-level delivery. Consistency is one of the most valuable qualities in forage, because horses thrive on stability in their diet, and a sudden change in what lands in the feed room can unsettle even a well-managed gut. Keeping the products identical while sharpening the service behind them gives you the best of both worlds.

We are genuinely excited about what this partnership means for the horses we serve. Same trust, elevated service. If you have questions about your orders or would like to know more about how the new setup works, our team is ready to help, and Jorge is right there alongside us.